The ancient century “zone host: thank you very much for everyone to take partin the ancient century” tencent and joint conference XLGAMES. In the next time,we all care about the problems related to the interpretation. This is theancient century “into China for the first time, and the mainstream mediapartners direct contact. First I introduce today the surveyed two guests,sitting on the left is vice President Mr. ChengWu tencent game. The Chinesenation has always been a formal state, so we need to focus on to introduce theguest, now let’s first look at a video. Host: as you can see, that this is theancient century “producer, referred to as the” South Korea online first”XLGAMES CEO of SongZaiJing. Our conference now formally began. Before we alsoand media friends had close communication. Today is the theme of the conferenceis the ancient century “in operation, development and market plan within thescope of the things you want to know, can be directly to ask two guests, Ibelieve we will get a satisfactory answer. Then please everyone media friendsto ask questions. Question: when introducing game localization process, willmeet such problems, there will be a local adaptation process. We in thispursuit is also met this situation, we have what kind of solution, get what theresults? ChengWu: localization of the process has two can carry, first, tencenthas very many international cooperation partners in the home also has very manysuccessful precedent, the foreign game success in China market, and accordingto the Chinese market the user’s habits, feel, to the understanding of the gameand had very good adjustment demand, in the past we have accumulated a lot of,good experience, how to make foreign games in local success, we still have verygreat faith. The second we and SongZaiJing sir together, had been communicatingon for a long time. In the user idea and business philosophy of many we are allagreed. In the ancient century “of the communication, now of the jointdevelopment, including localization process, both sides of the team are closelytogether, we have to respect SongZaiJing sir game development and innovationconcept. Song and XLGAMES team to the localization of ability, localizationoperation idea, including the Chinese users grasp of is very confident. Themost important thing is that we both believe that this product ideas andtechnology development ability, and combining with the domestic demand to dochange. These aspects we do a lot of work, the first job is to know the needsof the Chinese customers, we in the game and interface feel has made a lot ofadjustment. In the second place, we according to the actual conditions of Chinacomputer users and the configuration, and client size do very good adjustment.Another point, very good point, today at noon I had lunch together and song,song also mentioned, we believe that good cultural elements will more thanborders, he was very believe that five thousand years of Chinese culture, inthe ancient times in the century of more and more of the appearance of thelocalization of Chinese elements and game design in the midst. Both sides ofthe common idea share, I think in China is not challenge but a better chance.Question: I want excuse me song, song ever publicly expressed said, the ancientcentury “is summarized in the world of warcraft after the many advantages ofdeveloped. I think excuse me the ancient century “compared to the” world ofwarcraft “what are the advantages? Now many people take the sword spirit “and”the ancient century “compared with, how do you think about the sword spirit ofthe game. Host: this is a very interesting topic, whether the world of warcraftor the ancient century “or” sword spirit “, is very excellent products. I’dlike to ask Mr. SongZaiJing these three product talk about his own view is veryright. SongZaiJing: first of all I think world of warcraft is a very good work,I am also is the world of warcraft fans. Through a long time “world ofwarcraft” demo, I found that although world of warcraft is a very good product,but in some of the user play, can’t give game world bring more changes. Forexample I group play copy of what, I a month before play, one month later or indoing the same task. The ancient century “won’t be past players according tothe developers have good play to play, but said the player, through their ownefforts, can create their own world. The sword spirit “although he is notlisted, but by playing the test version, is also a very good product. But withgame features to see, the sword spirit “and” the ancient century “or different.Host: don’t know just song’s answer is answered your questions. Good, that nowon to the next question. Question: I have a question to ask song total, songyou have presented the ancient century “is the third generation of online, itand the previous game compared with any different? Why choose and tencentcompanies to develop the ancient century “, your personal to the ancientcentury “have what kind of look forward to? SongZaiJing: to some of thedistinction between online, may everyone has each person different standard. Iam on the net swims the standard, first of all first generation, the likelihoodis that first contact with the game players such a virtual world. The secondgeneration in progress in many online visibility, the game’s system andfunction also further perfect, closer to the game’s form. The second generationdevelopers to create good content online is, according to the content of theplayers to play. The third generation of online, shirt-sleeve before twogenerations the advantages of online games, realize the concept of innovationand the core of the play. Answer your second problem. We seek partnership inChina process, also contact with a lot of other game manufacturers. I thinktencent is the most excellent cooperation team, tencent has the experiencedteam and good business philosophy, but also to the ancient century “also havevery good explanation, so I decided to and tencent companies. On the thirdquestion, the ancient century “of the many innovative content, players in theancient century” will to experience a in the game before of the new neverexperienced the experience. Question: you mentioned except tencent also saidthe domestic and other companies contact, we contact with what the company. Youjust said the team is the most outstanding tencent, the definition of what isstandard? SongZaiJing: we’re looking for a partner, with some of China’s maingame manufacturers have had contact, just you mentioned some excellentstandard, I have two answers. First, the tecent company has successfuloperations DNF and CF such a big game, to the operation team I have a lot oftrust. Second, tecent company’s culture and management culture and XLGAMES alsovery similar. So I think tecent company is a tacit cooperation partner.Question 17173: the ancient century “as a high degree of freedom online, canappear r d team idea too much, distracted energy, lead to each content was notgood enough to many creative is how to choose. SongZaiJing: we in research anddevelopment and often consider questions like, our next task is to say, becausethe ancient century “content many, our future plan is to make each content thegradual improvement and optimization to solve this problem. Question: so how doyou choose? Will make some choices, such as, or rely on internal team playersto choose? SongZaiJing: I think MMORPG, appear on the market the life of itafter it is generally more long, its development cycle is long. Our main tasknow is to put a good game we want to finish the content of the increase. Afterthe listing, through the game update and patch, will want to do before, anddevelopment cycle limit has not done content more perfect and added. Because inSouth Korea we have done three times closed, we will based on player feedbackof the players interest in terms of first do optimization and complement, toimprove the integrity. Tencent game channel questions: I want to ask the totalprocess, since the beginning of April after the conference and found that youthin, do not know to isn’t new release too much, work too busy. Now everybodyasked song many of the problems that the ancient century “is very importantonline, tencent game for the ancient century” how much do market promotion?ChengWu: does our product line is more and more abundant, really need to spendmore energy on different products online, this also is tencent as a platformcharacteristics, we hope that in the field of each segment, or is theintroduction of the best launched products, make corresponding this part of theuser satisfaction. From April 15 after, we first officially announced that weand XLGAMES and Mr. SongZaiJing together in China to promote the ancientcentury “, the product. Now the whole team in two aspects of work to do, on theone hand, in South Korea the ancient century “version is through testing, andgame development has a variety of progress, because China has very many of theancient century” potential users and attention like its fans, we and SouthKorea, including SongZaiJing myself and the team communication, the progress ofthe whole game to tell you, this is also our players and fans the most concern.In addition we team do in two aspects of work, part localization, because theancient century “content is very much, song and the whole team to Chinese usersprepared a meal, but we should use Chinese consumers and Chinese users candigest form to make, so we did a lot of localization and localization work, theprocess, we will put the song many of the concepts and version to Chinese usersto do the test, according to their feedback continuously optimizing. This isthe second part of our work. In this process, our local market brand and theoperation team are in refining the whole the core of the productcharacteristics and the selling point, the hope can let users can easily getway to explain, this is what we do. Because frankly speaking, we speak today isa landmark product, just song also said, actually the ancient century “wedefined as the third generation online, also in the whole tencent platform, butalso the industry in the first paragraph of the third generation of onlinegames, most of the market now is the second generation online, then second andthird generations have what kind of distinction, in the user does not haveexperience of this product, how to get the resonance of the users and theapproval, this is our team to do anything, so we the entire team in doing this.Question: you just said that, at present in do localization process, want toask whether have test plan, years HuiShou survey? ChengWu: I compare you stillneed to look forward to, I also really looking forward to song in a MMORPGsinicization of the element. South Korea has done three times closed, fromChina’s test time speaking, there is no specific timetable, but there can berevealed a news, at the end of each year, tencent the game will have a tencentgame carnival, is the game and media friends, tencent, users friends meetfriends industry one of the most important event, this year’s tencent gamecarnival, we will be in the ancient century “the official test version beforelaunch, will launch a player demo version, he will be the main clips andcontent, plus song to the Chinese players that have special significance tothings together, for players to experience. In our demo version of the feedbackand receive feedback, will come to decide when launched in China formal closed.Question: now online market homogeneity very serious, a successful games, willsoon be other game company imitating, the ancient century “the future will be avery successful games, two how to look at the ancient century” could in thefuture will be copied. In addition, how to look at a game company completelygame in order to cope with the market needs to develop a game. Hope that thetwo can be said about their views. ChengWu: this question before we did discussit. I think a really good product, never fear imitate others. Online is aculture of innovative products, why do we choose and song including and XLGAMEScooperation, I think there are two points, the first point, I strongly believethat song in the game development has the strength. So we see song himself,including his team, all done very many good works, they have a very strongstrength, and strength in a short time is difficult to imitate, and this is agood at learning and beyond the team. Song and his team are in pursuit ofinnovation, both the wind is the kingdom “or” heaven “, innovation is aiming atthe game node, aiming at the user demand, can satisfy the user is now are notmet the demand for a long time the user needs can change, so innovation is aprocess of change. Any a product will be the reference, but simple imitationand reference is not really recognized by the users. So I think that everyoneis very open mind. As our speaking, we in the growth process, is also need tolearn and reference. Including the world of warcraft, they do in the firsttime, also through the full learn from other MMO products, the products inother based on breakthrough and innovation, and other products continue tolearn and use of their products, to make better products. Only in this way canthe industry constantly healthy development, so imitation and reference is veryimportant, but we are against simple imitation and using for reference. Second,does this product in the future will be imitation, from our point of view, wehope our products fully users receive the approval, can lead to the developmentof the third generation online. Also hope that the development of the thirdgeneration more commercial online make more outstanding product standard, webelieve that the online industry is a cultural innovation industry, we are nowthe excellent products and fully users receive approved products is not much,but is less. SongZaiJing: for the first question, I agree with Mr. ChengWuview. I in his answer, and on the basis of added a little. Although said thegame content is very important, but more important is how to do in the gamecontent operation. So we don’t worry about the ancient century “will have becopied the situation appears. About your second question, I think MMORPG gamedevelopment, should be the player and the game company on the basis of fullycommunicate do again to development. I to the “heaven” the experience ofdevelopment to answer this question, with “heaven” development experience, theplayers all the feedback content one hundred percent of fusion to game also isnot the best choice, in full accordance with the intention of the developers todo game development also is not a good choice. So says the best game should beproper fusion players feedback content, again to the game developers do ainnovation, and this is the best way. The game world questions: as the thirdgeneration online, the ancient century “is highly by players create or changethe world. Players in this world of the change is to keep him in the game, orsaid a period of time will be removed, for example say me to create a village,he is always be leave of the game, or the future will be cleared away.